Ep #33 Smartstone Australia, The launch of their new Sintered Collection with Belinda Kelaher MD
Belinda Kelaher, the Managing Director of SmartStone Australia, discusses the history and relaunch of SmartStone as a brand focused on innovation.
She explains how the recent government ban on silica-based products led SmartStone to develop a low silica product a porcelain-based product called Sintered Stone.
Belinda highlights the durability and versatility of their new Sintered Collection (Porcelain reimagined), which is suitable for various applications including kitchens, outdoor kitchens, Fireplaces, and bathrooms.
She also mentions the market's positive response to the new range, particularly the heavily veined designs. Belinda emphasises the importance of seeing the product in its full slab format (when making selections) to appreciate its depth, true appearance, and colour as well as their advanced print technology in achieving a natural stone look.
TAKEAWAYS - Smartstone was relaunched in 2011 as a brand focused on innovation in the bench top material industry. The recent government ban on silica-based products led SmartStone to develop a low silica product called Sintered Stone. Sintered Stone offers durability and versatility, making it suitable for various applications including kitchens, outdoor kitchens, and bathrooms.
The market has responded positively to the heavily veined designs of the Sintered Stone range incorporating it into many more projects.
It's worth noting it is important to see the product in its full slab format to appreciate its depth, colours and print technology.
Resources: - Smartstone Australia website: https://www.smartstone.com.au/
Phone: 1300 888 607. (See website for individual showrooms phone numbers)
Instagram: @smartstoneaustralia -
Connect with Us: - Follow us on @mcraeandlynchdesigns
Visit our website at www.mcraeandlynch.com.au
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